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Published: February 14, 2013
League makes move to allow time for further development in advance of on-field competition, assure success in key areas
San Diego, Calif. (Oct. 4, 2012) — The United States Football League (USFL) announced today that it will target spring 2014 to kick off its inaugural season, allowing the league and its partners the necessary time to develop infrastructure that will be critical to the long-term success of the USFL.
“We are all very proud of and excited about the progress that has been made toward building the premier sports and entertainment property we envisioned when we purchased the rights to the USFL,” said USFL President & Chief Executive Officer Jaime Cuadra. “Targeting a 2014 kickoff is a strategy that everyone on our executive team and board of advisors agrees is best for the league. This should not be taken as an indication that we have stopped working toward our goal. We have a realistic outlook on what needs to be done, and we know we need more time to build this league the right way.
It is critical at this stage that we ensure our processes and decisions are made with the long-term future being paramount. With that in mind, we are confident that moving the kickoff of on-field competition to 2014 is the right decision.”
After announcing EndZone Sports Management’s purchase of the rights to the USFL moniker in February 2012, March 2013 was set as a target to kick off competition, giving the league 14 months to establish its infrastructure, business operations, teams and corporate/media partnerships.
The decision to kick off in 2014 has been well received by prospective partners and investors. Discussions in prospective markets continue to move forward. No formal date has been set to announce the league’s inaugural field of teams, though the league remains steadfast in its goal to re-introduce the USFL to football fans in 2014.
“In my experience, I have found building a brand and a business is a process that will have starts, stops and resets,” said Jim Bailey, Chairman of the USFL’s Board of Advisors and formerly a top executive with the Cleveland Browns/Baltimore Ravens franchise who oversaw the team’s move to Baltimore. “Building a professional sports league will take time, and we understand that we need to allow ourselves and our partners the appropriate time to build our league the right way so we can launch from a solid foundation and ensure the longevity of the USFL.“
“We are grateful to all those who have showed support for the USFL as we continue to build our brand and legacy,” added Cuadra. “We are committed to completing the hard work necessary to launch the best league possible in 2014.”
The USFL intends to keep its philosophies intact across the board. The USFL is designed to allow players an opportunity to play professionally, with the aim of continued development for its athletes.
The USFL will be structured as a single-entity business. All player and coach contracts will be owned by the USFL, and each team owner will be a member-operator of the league.
The USFL will operate independently of other professional football organizations, but does plan to establish a collaborative environment with similar entities in order to create the relationships that provide its players and personnel with the best opportunity for exposure and training to advance their playing careers to the highest level of the sport.
The USFL will endeavor to prepare players for life after playing football by providing mentorship and counsel to expand the athletes’ awareness of opportunities inside and, especially, outside of football. Additionally, the USFL plans to enhance the fan experience by providing greater access to its players and employing advanced technology to improve the viewing experience for its fans.
About The United States Football League
The United States Football League, LLC, a Delaware LLC, is a professional spring outdoor football league owned by EndZone Sports Management and is headquartered in San Diego, Calif. Jaime Cuadra is the President and Chief Executive Officer of the USFL. The USFL’s vision is provide a high-level competitive environment to help develop players for the National Football League, while preparing its players for succeeding as professionals and in life on and off of the field during and after their football careers. While the USFL initially operated from 1983-87, the new USFL plans to debut in the spring of 2013 by fielding eight teams nationwide to play a 14-game season, including a four-team playoff tournament, and providing fans with an exciting and innovative brand of football. The USFL plans to adopt all playing rules of the National Football League. For more information on the USFL’s 2013 launch, please visit the USFL online atwww.theusfl.net and via social media on Facebook (www.facebook.com/TheUSFL) and on Twitter (@TheUSFL).
Media Contact: Crystal Fukumoto Brener Zwikel & Associates, Inc. 310-709-8690; email@example.com
Tagged with: Building A Brand, Chief Executive Officer, Cuadra, Entertainment Property, Field Competition, Football Fans, Inaugural Season, Infrastructure Business, Media Partnerships, Necessary Time, Operations Teams, Premier Sports, Prospective Markets, Prospective Partners, Realistic Outlook, Sports Management, Target, Term Success, United States Football League, Usfl