White tweeted the following on August 16: “You guys will know when we have a TV deal. So either SBJ jumped the gun, or he’s not ready to talk. Houston press, unite.” 

White was referring to the Sports Business Journal/Sports Business Daily saying: ”

In what would represent a major push into the mainstream for the UFC, Fox has agreed to a deal that will see the broadcast channel air as many as four MMA events per year, according to several sources. The multiyear deal would mark the first time the UFC will have consistent airtime on a broadcast network. Fox execs refused to comment on the deal, but sources with knowledge of the negotiations said bidding had gone as high as $90M per year. The Fox deal is believed to be for seven or eight years. As part of the deal, most of the weekly programming that UFC has on Versus and Spike TV will move to FX starting in January. That includes several fight cards, plus shows like the reality series “The Ultimate Fighter.” Fox-owned Fuel also will wind up with some UFC content. But rumors that Fox will rebrand Fuel as a UFC channel are not true, sources said.

The UFC’s talks with Viacom-owned Spike ended before that. Sources said Spike ultimately passed over concern that its UFC shoulder programming stopped growing. Shows like “Unleashed,” “Knockouts” and “Countdown” averaged 1 million viewers in ’05. This year, they are averaging 492,000.

We shall see what happens. Surely there is something in the works because White did nothing to dispel that his organization is not looking to jump the Spike ship. When he tweets something that says “when we have a TV deal,” it’s easy to fill in the blanks.

Photo by Sam Baretto

One of the most lethal punchers in his weight class, Lawler (18-6, 1 NC) will challenge STRIKEFORCE middleweight belt-holder “Jacare” Souza (13-2, 1 NC) in one half of a STRIKEFORCE World Championship Doubleheader on Saturday, Jan. 29, at HP Pavilion in San Jose, Calif., live on SHOWTIME® (10 p.m. ET/PT, delayed on the West Coast). Diaz (23-7, 1 NC) will defend his title against Brazilian powerhouse Evangelista Cyborg (18-13) in the other.

Lawler, a 5-foot-11, 28-year-old southpaw fan favorite from Granite City, Ill., is coming off one of the most devastating MMA knockouts of 2010 – a brutal, single-punch, 50-second annihilation of Matt “The Law’’ Lindland last Dec. 4 at Scottrade Center in St. Louis. Fifteen of Lawler’s 18 career victories have come via knockout or TKO.

“STRIKEFORCE has treated me good and I am happy to re-sign with them,” said Lawler. “They have given me an opportunity to fight for the title and I’m looking forward to that and to fighting any and all of the top 185-pounders.’’

Since September 2006, Lawler has gone 7-2-1 with one No Contest. Three starts ago, the athletic, aggressive crowd-pleaser registered a dramatic, come-from-behind first-round (3:33) KO over highly regarded Melvin Manhoef on Jan. 30, 2010.

Lawler, who turned pro at 19, fought Scott “Hands Of Steel’’ Smith during the first-ever primetime network telecast of MMA on May 31, 2008, on The CBS Television Network.

In other featured fights on the stacked Jan. 29 SHOWTIME televised card, football legend and MMA upstart, the incredible Herschel Walker (1-0) will return to the cage to face Scott Carson (4-1) in a heavyweight bout and undefeated Roger Gracie (3-0), will battle former South African national wrestling champion and MMA star Trevor Prangley (23-6-1) at light heavyweight (205 pounds).

About STRIKEFORCE

STRIKEFORCE (www.strikeforce.com) is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made history with its “Shamrock vs. Gracie” event, the first sanctioned mixed martial arts fight card in California state history.  The star-studded extravaganza, which pitted legendary champion Frank Shamrock against Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose’s HP Pavilion, played host to a sold-out, record crowd of 18,265.  Since 1995, STRIKEFORCE, sanctioned by ISKA, has been the exclusive provider of martial arts programming for ESPN and, after 12 years of success as a leading, world championship kickboxing promotion, the company unveiled its mixed martial arts (MMA) series with “Shamrock vs. Gracie.”  In May 2008, West Coast Productions, the parent company of STRIKEFORCE, partnered with Silicon Valley Sports & Entertainment (SVS&E), an entity created in 2000 to oversee all business operation aspects of the San Jose Sharks and HP Pavilion at San Jose.  In March 2009, STRIKEFORCE signed a multi-year agreement with SHOWTIME® to stage live events on the premium cable television network.  The promotion has since also produced two live, primetime events on the CBS Television Network.

Source: Mike Afromowitz/StrikeForce

Photo courtesy of StrikeForce

“We’re looking forward to delivering an explosive night of world class MMA action on CBS,” said Scott Coker, Founder and CEO of STRIKEFORCE.  “We have the world’s # 1 fighter, Fedor, making his network primetime debut against an undefeated powerhouse in Brett Rogers and, with the stars lined up for the remainder of the card, it is bound to be an exciting night of television.”

The following four primetime matchups are confirmed for CBS/ STRIKEFORCE/ M-1 GLOBAL SATURDAY NIGHT FIGHTS on Nov. 7:

* Fedor “The Last Emperor” Emelianenko vs. Brett “The Grim” Rogers

* Jake Shields vs. Jason “Mayhem” Miller (Middleweight Title Fight)

* Gegard “The Dreamcatcher” Mousasi vs. Rameau Thierry “The African Assassin” Sokoudjou

* Fabricio “Vai Cavalo” Werdum vs. Antonio “Big Foot” Silva

(All bouts are pending approval by the Illinois Athletic Commission.)

FEDOR “THE LAST EMPEROR” EMELIANENKO vs. BRETT “THE GRIM” ROGERS:

Simply referred to as “Fedor” by fans around the world, the 6-foot, 235-pound Russian is one of the most dominant fighters in the sport.  A master of the Russian military combat system, Sambo, he boasts a record of 30 wins, one loss, no draws with 16 wins by submission, seven knockouts and seven decisions.  His opponent, undefeated American, 28-year-old Brett Rogers (10-0) stands 6-feet, 5-inches tall, weighs 265 pounds and brings two of the heaviest hands in the sport to the cage.  Both Fedor and Rogers’ last victories came against former heavyweight champion Andrei Arlovski.

JAKE SHIELDS vs. JASON “MAYHEM” MILLER

In the night’s middleweight title fight (185 pounds), Jake Shields (23-4-1) squares off against Jason “Mayhem” Miller (22-6).  Shields, widely considered one of the best fighters in the world, brings an impressive 12-fight win streak to the cage, six of his last seven coming by way of first round submission.  Most recently, he defeated world-ranked middleweight “Ruthless” Robbie Lawler in his STRIKEFORCE debut on June 6.  His opponent, Miller, a fellow submission expert, is one of MMA’s most exciting fighters.  The Brazilian Jiu-Jitsu and Muay Thai specialist is the host of MTV’s reality series “Bully Beatdown” and trains with two of the sport’s most recognizable fighters, Randy “The Natural” Couture and Quinton “Rampage” Jackson. He currently has 13 submission victories on his resume.

GEGARD “THE DREAMCATCHER” MOUSASI vs. RAMEAU THIERRY “THE AFRICAN ASSASSIN” SOKOUDJOU

Gegard Mousasi and Rameau Thierry Sokoudjou will face one another in the night’s light heavyweight (205 pounds) bout.  Mousasi (26-2-1) of Leiden, Netherlands, recently scored his 13th consecutive victory on August 15, 2009 by winning his US debut and the STRIKEFORCE light heavyweight title in a first round victory over defending champion Renato “Babalu” Sobral on SHOWTIME®.  Sokoudjou (7-4), known to his fans as “The African Assassin,” has scored six of his seven wins by knockouts and brings an impressive striking game to the cage.

FABRICIO “VAI CAVALO” WERDUM vs. ANTONIO “JUNIOR” SILVA

Fabricio “Vai Cavalo” Werdum will face Antonio “Junior” Silva in a matchup of two promising Brazilian heavyweights.  Werdum is a two-time Brazilian Jiu-Jitsu world champion and a submission expert while Silva has nine KOs in his 13 victories.  Werdum, a former PRIDE and UFC standout, is coming off an impressive first round submission victory in his STRIKEFORCE debut on Aug. 15 over veteran Mike Kyle.  Silva, a fellow 6-foot-4 Brazilian, will be making his STRIKEFORCE debut after compiling a remarkable 13-1 record since he turned pro in 2005.

SHOWTIME Sports will produce the four-fight event with host Gus Johnson calling the action and MMA legend Frank Shamrock and Mauro Ranallo serving as color analysts.  The executive producer is David Dinkins, Jr.

About STRIKEFORCE

STRIKEFORCE (www.STRIKEFORCE.com <http://www.strikeforce.com/> ) is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made history with its “Shamrock vs. Gracie” event, the first sanctioned mixed martial arts fight card in California state history.  The star-studded extravaganza, which pitted legendary champion Frank Shamrock against Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose’s HP Pavilion, played host to a sold out record crowd of 18,265.  Since 1995, STRIKEFORCE has been the exclusive provider of martial arts programming for ESPN and, after 12 years of success as a leading, world championship kickboxing promotion, the company unveiled its mixed martial arts series with “Shamrock vs. Gracie.”  In May 2008, West Coast Productions, the parent company of STRIKEFORCE, partnered with Silicon Valley Sports & Entertainment (SVS&E), an entity created in 2000 to oversee all business operation aspects of the San Jose Sharks and HP Pavilion at San Jose.

About M-1 Global

M-1 Global (www.m-1global.com <http://www.m-1global.com/> ) has been one of the leading Mixed Martial Arts (MMA) organizations in the world for over a decade. M-1 has promoted over 150 shows worldwide since 1995.  Billed as the “World Cup of Mixed Martial Arts,” the M-1 Challenge is a full season of MMA events that showcases some of the best up and coming MMA fighters in the world. Broadcast to over 90 countries around the world, including HDNet in the United States, the M-1 Challenge pits teams of five fighters representing their respective countries against each other for international bragging rights and the title of M-1 Challenge Champions. Fighters who succeed on the M-1 Challenge’s international breeding ground will earn the opportunity to participate in major MMA events presented by M-1 Global and their promotional partners such as STRIKEFORCE.

Both fights will be contested on the live SHOWTIME® televised portion of the fight card. In the main event, unbeaten lightweight (155-pound limit) sensation Billy Evangelista (9-0) will battle with Brazilian Jiu Jitsu black belt and electrifying brawler Jorge Gurgel (13-5). The live SHOWTIME telecast, which will include as many as five bouts, will begin at 11 p.m. ET/PT (delayed on the west coast).

Both Del Rosario and Cash are California boys coming from Irvine and Fresno, respectively. Both are also coming off solid and quick first-round knockouts in their last fights. On Sept. 26, Del Rosario knocked out Lloyd Marshbanks in just 34 seconds at the M-1 Challenge in Rostov, Russia, for his seventh first-round KO in eight fights. In February, Cash knocked out Steve Gavin after just 26 seconds in the first round.

“We’re both big guys that just like to come out swinging,” said Del Rosario, who was a high school basketball star. “It could be a quick ending for either guy on Nov. 6.”

The southpaw Del Rosario said he is feeling good physically after suffering a broken left thumb and torn ligaments a year ago in September. The injury kept him out of January’s Affliction “Day of Reckoning” event. “It was tough sitting on the sidelines and having to watch for eight months,” Del Rosario said. “But it’s only made me stronger and hungrier to come back.”

He said he didn’t mind the travel to Russia. “I actually like it,” he said. “It gets you more pumped up when you’re away from home and seeing new things.”

“I’m so stoked to be fighting on a STRIKEFORCE card on SHOWTIME,” said Cash.  “I expect to see a guy across the cage who wants to fight. I’m a brawler and I want to finish this fight. He may have a little more experience than me but I’m a little hungrier.

Rockhold is a native of Santa Cruz, Calif., and a member of Team AKA, one of the country’s most fearsome fight squads.  Among his teammates are STRIKEFORCE World Lightweight (155 pounds) Champion Josh “The Punk” Thomson and MMA superstars Josh Koscheck and Jon Fitch.

In his last effort, Rockhold made quick work of highly touted Cory “The One” Devela at a STRIKEFORCE Challengers event in Kent, Wash., back in June. The victory over Devela was Rockhold’s fourth straight and his third by way of submission.

Taking up judo as an adolescent, he went on to excel in high school wrestling competition, Rockhold captured first place in the Santa Cruz Coast Athletic League and eventually reaching the California State Championships. Toward the end of his high school career, though, Rockhold began to gravitate towards Brazilian Jiu-Jitsu, the combat art that utilizes choke holds and joint locks to finish opponents.

Just three years into his professional mixed martial arts career, Jesse Taylor has experienced a roller coaster ride while trying to beat back his inner demons and take advantage of the talent he was born with. He is attempting to notch his eighth consecutive win and continue the upswing that he set in motion after becoming one of the sport’s most infamous characters courtesy of reality television.

A former NCAA Division I wrestling star for Cal State Fullerton, Taylor ranked as high as number three in the Pac-10 conference before deciding to try his hand at MMA.  A trip to with the star-studded, Oregon based fight squad Team Quest eventually led Taylor to a successful audition for Spike TV’s seventh season of “The Ultimate Fighter” reality show.

Taylor’s success continued on the series as the California native won all three of his elimination bouts to secure a place in the season finale.  Before his scheduled appearance in the live Spike TV championship, Taylor’s reckless behavior in Las Vegas one night before the event cost him his hard-earned spot and the opportunity to launch his career into the next stratosphere.

Since the incident, Taylor has claimed that he has matured and re-dedicated himself to becoming a fighting champion.  Thus far, he has backed up his words, stopping Drew “The Master” Fickett in the first round (1:42) of action on October 2, 2008 and competing successfully nearly every month since January of this year.

On Aug. 15, Taylor suffered his first defeat after seven consecutive wins, losing to former International Fight League (IFL) champion, Jay Hieron at STRIKEFORCE:  Carano vs Cyborg at San Jose, California’s HP Pavilion. Also on Nov. 6, former Fresno State wrestling star and Fresno native Casey “The Underdog” Olson (11-3) will return to action in the cage in a lightweight matchup against an opponent to be determined.

Tickets for the STRIKEFORCE Challengers event are on sale at the Save Mart Center box office and select Save Mart Supermarkets as well as at all Ticketmaster locations (800-745-3000), Ticketmaster online (www.ticketmaster.com <http://www.ticketmaster.com/> ) and STRIKEFORCE’s official website (www.strikeforce.com <http://www.strikeforce.com/> ). Save Mart Center doors will open for the STRIKEFORCE Challengers event at 5:15 p.m. PT. The first live, non-televised, preliminary bout will begin at 6 p.m.

STRIKEFORCE Challengers is a proving ground for up-and-coming MMA fighters. The series is designed to provide today’s top prospects with the opportunity to step-up their level of competition and demonstrate their ability in a nationally televised event.

About STRIKEFORCE

STRIKEFORCE (www.strikeforce.com <http://www.strikeforce.com/> ) is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made history with its “Shamrock vs. Gracie” event, the first sanctioned mixed martial arts fight card in California state history.  The star-studded extravaganza, which pitted legendary champion Frank Shamrock against Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose’s HP Pavilion, played host to a sold-out, record crowd of 18,265.  Since 1995, STRIKEFORCE has been the exclusive provider of martial arts programming for ESPN and, after 12 years of success as a leading, world championship kickboxing promotion, the company unveiled its mixed martial arts series with “Shamrock vs. Gracie.”  In May 2008, West Coast Productions, the parent company of STRIKEFORCE, partnered with Silicon Valley Sports & Entertainment (SVS&E), an entity created in 2000 to oversee all business operation aspects of the San Jose Sharks and HP Pavilion at San Jose.