Jones Beach Spotlight: All for 2 Charities

By Joe Pietaro
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Updated: June 25, 2009

Melville, NY – June 4, 2009. ATOMIC Fitness CEO and Chairman of the Board Steve Michalik announce that the Dan Lurie and Steve Michalik 2009 Mr. & Ms. Jones Beach USA charity fundraiser will benefit the LI2DAYWALK Breast Cancer Organization and UCPN.

The 2^nd Annual Return to Muscle Beach event is August 9^th, 2009 (rain date August 16) at the West Bathhouse, Jones Beach, NY. The event is presented by world renowned legends Dan Lurie and Steve Michalik, both trendsetters and record breakers in the bodybuilding industry. ATOMIC Fitness will launch the Steve Michalik Fitness Ambassador Award program honoring Dan Lurie for his lifetime achievement during the event. This Award will be given out annually to those who have dedicated their lives to fitness and excellence.

This event crowns this year’s Mr. & Ms. Jones Beach USA and is a very exciting event for the whole family. The public and spectators are invited to come early, bring a lawn chair and enjoy the beautiful stretch of famous white sand beach which will play host to the contest. Beach access is free of charge. Parking is $8 per car for the day.

The contest features some of the areas most impressive physiques and will take place at the Jones Beach West Bathhouse Oceanfront. This exciting event marks the return of “Muscle Beach East” in New York and will include a Bodybuilding and Best Beach Body contest which features beautiful, sculpted bodies, both male and female, as well as special appearances by bodybuilding hall of famers along with other celebrities.

The event will be held at the West Bathhouse, located at Jones Beach State Park on Long Island, New York. Jones Beach is the East Coast’s most popular and heaviest visited oceanfront with millions of patrons each summer enjoying over 2400 acres on the Atlantic Ocean. Located only 33 miles from New York City, Jones Beach is easily accessible from the Tri-State area and is well linked to public transportation.

Competitor registration will begin at 9:00 A.M. with prejudging starting at 10:00 A.M. The show and awards presentation will commence at 1:00 P.M. and will continue to approximately 3:00 P.M. Awards are given to the top 5 competitors in each category. Pre-registration fee is $25 ($50 day of event). To register and for more information about this event visit www.jonesbeachusa.com.

MEDIA & EVENT CONTACT: Fran Petito 631.235.9382 franpetito@aol.com

3 Wyndham Road Brentwood, NY 11717

Dan Lurie and Steve Michalik 2009 Mr. & Ms. Jones Beach USA

DAN LURIE: A pioneer in the sport of bodybuilding and a passionate advocate of physical fitness for well over 70 years, Dan Lurie has made it his lifelong mission to promote health and wellness, bringing information and education to the masses. Using fresh and innovative ideas well ahead their time, Dan led the way in promoting health, longevity and quality of life. The Dan Lurie Barbell Company, founded in 1945, was the first to make barbell sets, gym equipment and nutritional supplements available to the public. At the youthful age of 86, Dan is a living testament to his philosophy and remains an inspiration to each life he touches. www.danlurie.com.

STEVE MICHALIK: A triple-crown champion, with titles including Mr. USA, Mr. America, and Mr. Universe, began at the age of eight. A tireless leader in the field of Health and Wellness, Steve utilizes his diverse and extensive background of accomplishments and experience to continuously research and develop safe, new and innovative methods for improving health, fitness and longevity. His indisputable mastery of the human condition make Steve a valuable and much sought after spokesperson. Currently, Steve focuses his energies on authoring books, lecturing, fundraising events and children’s fitness workshops. www.mramericas.com.

The LI2Day Walk to Fight Breast Cancer is a not-for-profit organization founded in 2004 that raises awareness and much needed funds for the women and men in our community who are fighting breast cancer right now – emotionally, physically and financially. Since its inception, LI2DAY has raised over $2 MILLION from the annual 35-mile, two day walk. Local grassroots breast cancer organizations receive funding from LI2DAY to assist Long Islanders who are suffering the effects of breast cancer. LI2DAY helps fund programs that assist with medical expenses, transportation, prosthetics and wigs, physical therapy, child care, research, education and more. Hundreds of Long Islanders from all ages and backgrounds participated in the 6th Annual Long Island 2 Day Breast Cancer Walk on June 6th and June 7th, 2009. The emotional journey of inspiration, hope and healing took place along scenic Suffolk County roads and in Suffolk County Parks. For more information please visit www.li2daywalk.org or call 631-863-2DAY. Donations can be made online or by sending a check to LI2DAYBCW P.O. Box 506, Nesconset, NY 11767.

MEDIA & EVENT CONTACT: Fran Petito 631.235.9382 franpetito@aol.com