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Muscle Sport Magazine

MuscleSport Mag Aligns With Champion Sports & Entertainment (NJ Revs, Lightning & Thunder, Triple FC MMA)

There are times when a partnership is one that just makes too much sense not to happen. That seems to be the case with the breaking news that MuscleSport Mag has aligned with Champion Sports and Entertainment (www.championsportsent.com), the parent company of the New Jersey Revolution (American Indoor Football Association), New Jersey Lightning (Eastern Basketball Alliance), New Jersey Thunder (Women’s Eastern Basketball Alliance) and TripleFC Mixed Martial Arts.

“With our home office being in New York, having a strategic partnership with such a diverse organization right next door is a win-win situation,” said Joe Pietaro, Owner and President of MuscleSport, LLC. “We are extremely excited to get this going and begin covering their unique brand of arena football, basketball and MMA.”

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“It is not too often when you have a magazine dedicated to covering a team,” said Kevin Hanratty of Champion Sports and Entertainment. “This is a great opportunity for everyone involved. We also plan on collaborating with MuscleSport Mag on editorial covering position specific sports-related exercise programs from the athletes themselves, something that has not been done before in the industry.”

The Revolution (www.njrevs.com) will kick off their first season as a member of the AIFA on March 14. The organization began play as the New York/New Jersey Revolution in their inaugural 2006 season as a member of the Great Lakes Indoor Football League. In 2008, they dropped  ‘New York’ from the team name. The announcement was made on October 1, 2009 that the team would participate in the AIFA (www.aifaprofootball.com), which was formed in 2005 with six clubs. This season, there will be 13 teams divided amongst the East and West divisions.

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The Revolution will play a 14-game schedule, with six of the seven home games to be held at the William G. Mennen Arena, a 2,500-seat facility in Morristown, New Jersey. On June 12, 2010, the Revs will host the Harrisburg Stampede at the Sun National Bank Center in Trenton for the ‘Football Spectacular.’

Both the Lightning and Thunder (www.njlightning.com) will be entering their second season of operation in the EBA and WEBA, respectively. Last October, the Lightning and Newark Patrons played in the first game of a doubleheader at the Prudential Center, home of the New Jersey Nets of the National Basketball Association. Former Net Dallas A. Comegys serves as the head coach of both the Lightning and Thunder.

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TripleFC, a professional fight league, will be launched shortly and sure to capture on the popularity of the fledging sport.

MuscleSport, LLC is a five-tiered media outlet that includes a print publication, online magazine (produced the same as the print version with a page flipper viewer), MuscleSport Radio, MuscleSport TV and website (www.musclesportmag.com).

Photo courtesy of the New Jersey Revolution

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