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Muscle Sport Magazine

AIFA TV Network to Reach 40-Million Television Homes

The American Indoor Football Association is announcing television affiliates for its 2010 national TV package. Collectively, affiliates carrying AIFA football this coming season will reach over 40-million television households.

Among those agreeing to air the AIFA are the Comcast Network, Cox Sports New England, Image Sports and Entertainment, MAV TV, AMG TV, KC Metro Sports, @Sports TV Network, Tuff TV Network and Global Broadcasting Co. in Europe. Games will be distributed through a combination of over-the-air affiliates, cable and satellite.

“With a reach in excess of forty million TV homes, our distribution for these games already exceeds our initial projections,” said AIFA co-founder John Morris. “These telecasts will provide network-quality TV exposure for our member teams.

“We firmly believe in utilizing the electronic media and new technology to increase exposure for our product,” Morris continued. “Our Internet radio program, This Week in the AIFA, has tripled in audience over one year’s time. Now this new TV package will show even more how the AIFA delivers, both for its fans and its member teams.”

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When the national TV package was originally announced, the decision was made to keep production, distribution and sales in house. The AIFA hired former ESPN executive Curt Pires to oversee development of the project. Pires runs CAP Sports Group, LLC, a company specializing in syndication for television and new media.

“The quality of the production will be on par with the AFL (the old Arena Football League) but also what people normally would see from arenas around the country in other sports,” Pires told This Week in the AIFA. “The (AIFA) product speaks for itself. The more we can show that this (AIFA Football) is a viable option for the entertainment dollar, the better chance for this to continue to grow.

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“You would not know a lot of sports programming on television today unless some of those games in that particular sport were televised,” Pires continued. “The days of just putting an ad in the paper to try and promote your event are long over. You really have to use all of the opportunities to promote yourself, and putting games on TV to have an opportunity to brand yourself is what it’s all about today.”

The league will televise ten of its games nationally this coming season, beginning with the Kickoff Classic on January 23rd in Richmond, Virginia. AIFA Bowl IV will also be televised.

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An in-depth interview with Curt Pires will be featured on the next edition of This Week in the AIFA. Other guests will include AIFA co-founder Michael Mink and Hans Deemer, a member of the ownership group awarded an AIFA expansion franchise in Wasilla, Alaska. Episode 72 of the program will be available next week through both the AIFA home site and OurSports Central.

Photo courtesy of the New Jersey Revolution

Source: www.njrevs.com

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