Hell Has Frozen Over! Bodybuilding is on ESPN

By Joe Pietaro
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Updated: August 24, 2010

If you are even a casual reader of MuscleSport Mag or have only taken in a few episodes of MuscleSport Radio or TV, then you are well aware of our stance on how the mainstream sports media – more specifically ESPN – has totally missed the boat by ignoring bodybuilding and covering such ridiculous activities such as poker, competitive eating and spelling bees.

Well, maybe the powers that be at ‘The Worldwide Leader in Sports’ has heard us and our fans because we are stunningly proud to announce that on Wednesday, August 25 at 4 PM Eastern time on ESPN2, the boys over in Bristol are featuring “The Olympia Elite” on SportsNation.

Dexter Jackson, Phil Heath, Kai Greene, Hidetada Yamagishi and Dennis Wolf will be on hand to discuss the upcoming Mr. Olympia contest and they will also touch on other sports such as football.

The hour long program is hosted by Michelle Beadle and Colin Cowherd and has been on the air since July 6, 2009. What makes it different from some of their other shows is the viewer interaction with Twitter, Skype, e-mails, live polls and calls. Needless to say, a segment featuring huge bodybuilders on a show that considers golf a true sport (it’s a skill like billiards) should elicit some interesting responses.

But at least there will be some promoting of bodybuilding, and it is long overdue.

WHAT: 2010 Mr. Olympia’s elite on ESPN2’s SportsNation
WHEN: Wednesday, August 25, 2010 at 4 p.m. EST
WHO: Dexter Jackson, Kai Greene, Phil Heath, Hidetada Yamagishi and Dennis Wolf
FOR MORE INFO on ESPN2’s SPORTSNATION Go here
*Catch ESPN2’s SportsNation Monday-Friday at 4 p.m., 6 p.m. and midnight EST