Eric “Viking” Hinckley is an original 5 Percenter and was one of Rich Piana’s closest friends for years. But even towards the end of Piana’s life, Hinckley had stressed upon him that 5% Nutrition was becoming something different than what it was always meant to be and for the worse, not better. This was something that Piana himself did not disagree with, but business was good and that makes an impact on decisions. Then after Piana’s untimely passing, Hinckley made the decision to leave the team due to its direction and – more importantly – a communication from the front office. “My loyalty was with Rich, not the company,” Hinckley said, and he goes into detail for 60 minutes about that and what the future holds for him now that he is on his own.
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