Another print magazine bites the dust. AMI has announced that the April 2018 issue of FLEX magazine will be the final one and it is “merging” with Muscle & Fitness, which is also published by AMI. M&F has morphed from a bodybuilding title years back to a mainstream fitness one that has more of a celebrity element to it; hardcore bodybuilding was not on the docket.
So it remains to be seen just how this will work. Bodybuilding magazines have been shrinking in size and titles the past few years, so this only comes as a surprise because media giant AMI is one that can absorb a potential loss. This announcement shows that FLEX – which began as a spinoff of M&F in 1983 – has been a tough sell for ads and newsstand sales alike.
