Muscle Sport Magazine

Update Your Gym’s Gear

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Has it been a while since you last refreshed your gym’s clothing and accessories lines? Sometimes, those little things slide right down on the priority list, as you run your day to day operations, bulking up and beefing your business. Getting the word out, creating your gym’s persona and reputation and doing marketing comes in a variety of forms, and is a never-ending game of creation and filling the customer pipeline, to keep current customers happy and engaged, as well as getting new faces in the door. Let’s explore a few ways to do that:


  1. Stickers. These are inexpensive, customizable and easy to give away to everyone, both current clients and prospective ones. These can be customized to your logo, a current workout theme, promotional event or a mantra you live and lift by. If you have one location or many, building your brand can be as simple as giving out free, customized stickers to your clientele, friends and family. You can get customized stickers from a variety of sources, both online and offline. Finding a business in your local market may be the best option for you, or exploring some online resources. You’ll know what’s best for your gym based on your volume and immediacy of production and creative design needs.
  2. Shirts & hoodies. This is a surefire way to get the message out, as wearing marketing materials creates a strong sense of brand loyalty, specialness and external awareness in the world. There are a number of sources, both locally and online or globally, to get these designed and printed from. The most important factor is to have a design that is uniquely your own, and one that communicates the message your brand conveys. Columbia wholesale clothing is a great resource and example of options you can choose from when looking for premium items to have customized for your business, or a special event’s giveaway.
  3. Water bottles. With every workout, comes a strong need for hydration. Having customized, high quality and refreshed designed water bottles to give to new and existing members of your gym is a fantastic way to renew interest and brand loyalty, cultivate relationships and keep everyone hydrated from a vessel they will enjoy using everyday. Not only is hydration vital to healthy workouts, it’s important for recovery and ongoing stamina, among a plethora of other health functions.


No matter your current budget and client base, there should always be at least a few dollars and spots allocated for marketing and bringing in new clients. This comes from a wide variety of sources, from word of mouth, your online presence and positioning yourself as an expert, and putting your message and brand out into the world via coaches and clients in the form of stickers on their cars, shirts and water bottles. There are a wide variety of branded products you can add to your line-up, though these are the most commonly used and sought after. How are you marketing yourself, and your gym?

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