The New York Yankees today announced a new strategic partnership with StubHub, the world’s largest marketplace to buy and sell tickets to any live event. The global ticketing platform has been designated as “The Official Authorized Ticket Marketplace of the New York Yankees” and will provide unique access for buyers and sellers of Yankees tickets, including season ticket holders. Through this collaboration, StubHub will have in-Stadium sponsorship and marketing rights and will work closely with the club to develop creative concepts that continue to improve the ticketing experience for Yankees fans.
“StubHub has been a valued partner of the New York Yankees for many years,” said Randy Levine, New York Yankees President. “It provides superior service and is extremely well-regarded by our season ticket holders. StubHub can reach Yankees fans in the U.S. and Canada far better than any other ticket marketplace, and it now has unparalleled global reach through its viagogo brand. The Yankees feel confident directing our fans and season ticket holders to StubHub, where we know they’ll have the best and easiest overall experience in every respect — listing, selling and buying tickets to Yankees games.”
“The New York Yankees represent more than a successful baseball organization — they are a global brand and entertainment destination for live event and sports enthusiasts worldwide,” said Cris Miller, Chief Business Officer of StubHub. “The Yankees share our vision to improve the ticket buying and selling experience and we are uniquely positioned to support and execute on this vision together. We are honored that they trust us with their legendary brand and are open to testing and learning through this partnership.”
The New York Yankees are the No. 1 selling Major League Baseball team on StubHub heading into the 2023 season. The team also has the widest global representation of MLB ticket buyers, with purchasers from 26 different countries and all 50 U.S. states.
About the New York Yankees
Founded in 1903, the New York Yankees (www.yankees.com and @yankees on social media) are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 40 World Series. The club plays its home games at Yankee Stadium, which is one of New York City’s most-frequented tourist destinations and home to numerous non-baseball events, including college football’s Bad Boy Mowers Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking “NY” logo, the Yankees are among the most recognized brands in the world.
About StubHub
StubHub is the world’s largest marketplace to buy and sell tickets to any live event, anywhere. Through StubHub in North America and viagogo, our international platform, we service customers in more than 150 countries in 40 languages and 49 available currencies. From sports to music, comedy to dance, festivals to theater, StubHub has more than 50 million tickets available to events around the world at any given time. Customers can buy and sell safely and securely on our platform, as every order is backed by StubHub’s FanProtect Guarantee, which ensures that a seller is paid on time and a buyer is guaranteed access to the event they purchased tickets for, or they get their money back. Find out more at stubhub.com and viagogo.com.
SOURCE:
Yankees — Michael Margolis
