The United Football League announced today that Underdog, the fastest-growing sports gaming company in the U.S., has been named as the Official Daily Fantasy Partner for the league and for five designated markets – Arlington, Texas; Birmingham; Houston; San Antonio; and St. Louis. As part of the agreement, Underdog will also serve as the presenting partner of the United Football League Championship Game airing live on ABC on Saturday June 14 at 8:00 p.m. ET.
“The United Football League is proud that Underdog has made a deeper commitment to the league, including by becoming the presenting partner of the UFL Championship Game,” said Josh Cella, UFL Executive Vice President of Commercial Operations. “Underdog’s integrated partnership demonstrates the value that it sees in the UFL being able to reach sports fans nationally through television broadcasts and digital content, as well as, certain strategic markets with fan activation.”
Underdog, which has been a partner of the league since the inaugural 2024 season, will also serve as the title partner of the official UFL Fan Fest, taking place in Arlington, Birmingham, Houston, St. Louis, and San Antonio throughout the 10-week regular season and two-week postseason. During the UFL Fan Fest, Underdog will also have the opportunity to offer seat upgrades for same day attendees of the event.
“We’re excited to expand our partnership with the United Football League this year,” said Zach Powell, Director of Partnerships at Underdog. “Our platform is all about making sports more fun for fans and this partnership will allow us to meet that goal while reaching fans in an innovative way during the Spring sports season.”
As part of its commitment to the spring football league, Underdog will recognize the Underdog Fan of the Game. Fans who submit pictures from their seats during a game, will have the opportunity to win UFL prizes and seat upgrades.
Underdog’s presence with the UFL extends beyond the stadium. UFL digital and social media platforms will present Underdog Life, a weekly story focused on an underdog player during the regular season from across the UFL. On social media, the league will post a weekly story on Instagram and X in each of the five key markets, which will include a direct link to register fans to enter multiple drawings throughout the season to win a variety of top-tier prizes. Finally, The Postgame Player Shoutout Series is a social media series highlighting a player from each winning team as they come off the field in celebration of a win.
About the UFL
The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of RedBird Capital Partners, FOX, Dany Garcia and Dwayne Johnson, the UFL is redefining the football landscape. Built on tradition and positioned to innovate and expand fan engagement and player opportunities, the league is poised for growth with its eight teams in key markets: Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), San Antonio (TX), Memphis (TN), St. Louis (MO), and Washington D.C. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike.
About Underdog
Underdog, the fastest-growing sports gaming company in the U.S., was founded in 2020 with a simple objective to make sports more fun. The company’s core operating principle: There’s so much more to be built for sports fans in America. As the only top-tier sports gaming operator in the country built on its own proprietary technology, Underdog has a unique ability to create new, engaging products for the U.S. consumer. Underdog’s products provide the best way to enjoy fun, approachable sports games. The company offers fantasy sports games, licensed sports betting, and a growing media network featuring former professional athletes, coaches, analysts, and the fastest breaking news. Underdog is built for and by sports fans to make sports more fun. For more information, visit underdogfantasy.com
SOURCES:
UFL Media Contact:
Mike Wade, Senior Vice President of Communications, UFL
Bianca Gamez, Director of Communications and Media Relations, UFL
Underdog Media Contact:
